Marketing Screw Up

Hi,

Today I just had an arguments with my managements discussed over the task that I have to carry on taking more products to sell to customer.In fact in my opinion this marketing strategy is a blunder and can not withstand any pressure feed back from principal and customer, hence the problems is bottle necking and jammed at one point the internal conflict will happen and the incumbent will be confused in how to accomplish his sales target.

I don't understand what kind of office politics they are playing, since the old school thumbs says it is cost efficiency and I agree in that opinion, but jamming the multiproducts is over driven by some characters who thinks on cut savings is required without thinking of sales operations.

Since I am only middle management and I couldn't afford to debate my director, the only thing I can do is just get along and do what I can do, yet I will not put more effort, because if I do that, I will get stress and sick. Since all balls are on my head, I am going to do marketing guerrilla to every customer by increasing sales potentials and branding awareness. This marketing strategy will works, since in the past I have done that and will put the pressure back to internal office and can get lots of tensions, that's the real game and if the director put the blame all I can say is, I am just doing what you have told.

Marketing strategy only applies if people in top managements is really sharp about what is happening in sales operations and not just doing pinpoint and mixing with cut cost budget, they should put the right man in the right place. Terminate the employee who has the attitude ass kissing to management. This kind of behaviour is like cancer, all they do is just playing office politics and never really care about professionalism ethics. I don't understand why the owner of the company is blind not seeing this thing.

Well, I guess that's balance of live and we only can get along and play the games, sometimes you just have to play office politics if you want to survive although you don't like it.

I never like office politics, but this time I am going to play my tunes and putting the chaos theory for my benefit. You know what chaos theory is, if everything is already screw up and messed and definitely it is not your fault it is somebody else mess, first don't try to fix it, you will be insane, put another screw up to your benefits, hence the chaos theory is another chaos will occur chaos and everything is balance and you will benefit.

Please try and good luck

Marketing, Blunder wrong move?

Hi,
Blunder terms used in chess game, a move in a chess game which causes stagnant to the incumbent player and caused to a direct defeat to itself and instant victory to enemy without the enemy doing anything.

In marketing or other related fields this terms of conditions often apply without the control of the persons applying it, it just happen instantly.

Research in marketing whom doesn't apply basic method of hypotheses can also create blunder, or any mistake in procedural thinking in marketing or excessive confident can also create blunder.

So, how to fix this mistake in marketing strategy after making blunder? Honestly it's difficult, one way out is to redone the process by requesting tender stage, but it's difficult, or to destroy the competition by persuasive lobby to certain key people or accept the blunder and make another blunder to withhold the competitors movement by spreading false rumours to the market itself.

Judging why blunder bound to happens, because the person is fatigue could also be the main reasons, or physicality the pressure is too much.

Taking holiday or do something different can also rejuvenate the minds persons.

Marketing Strategy

Hi,
Today the author would like to share experience in Marketing Strategy, look simple on the surface, honestly it's not easy, the biggest mistake that people makes is not compiling data research during market research analysis and jump to marketing strategy, and minimum knowledge about their competitor, although the incumbent is very good bluffer in terms to face to face with customer, believe me this kind of strategy doesn't work, it will be disappointment at end.

One must do their home work, before applying marketing strategy, it should collect all the related marketing intelligence to your handbook, competitions, market share, pricing strategy, raw material strategy outsourcing, numbers of employee of our competitor, knowing existing contract or business venture with customer and or clients, how many sales task force working for targeted customer and project, movement of their head quartets and policy makers, update news on government issues regulating with pertinent law related.These are basic information's that any marketers at least should have in their mind otherwise it is just wasting another time and will be in vein.Or if you want to simplify it divide into 4 quadrant P E S T( Political, Economy, Social Culture, Test or Targeted), I hope I got that right.

After exercising with the above descriptions at least 1 year on sales field, the incumbent will have the feeling insight and if he has the intelligence knowledge in his head, he can Rock and Roll any competition to his advantage. Yet the management will surely has to support otherwise it is useless.

Above is only short note for readers who is willing to implement marketing strategy into their game, till next time....